Thursday, 9 February 2012

The future of Sony - a suggestion

On second February 2012 two very large numbers presented themselves in articles online. The first, on Reuters, was that Sony are predicting that they are expecting to make a $2.9 billion LOSS this financial year, that's four years of continual losses.This is one of the biggest electrical company in the world who invented the Walkman, Trinitron TVs, the Playstation and er Betamax.

But in the last decade they really haven't been beating competitors to market with anything amazing. Blu-ray is a collaboration of companies and they have released nothing to compete with the iPad/Pod/Touch/Mac products. They hope to finally start making profit on their TVs in 2013, but that will partly be by selling off their LCD screen production facilities to Samsung for £600 million - hardly innovative.

It's hard to think of an electronic section Sony do not produce products for; VAIO laptops, stills cameras, broadcast cameras, TVs, mobile phones (just), etc. but I can't think of any product that is the market leader - they are no longer a Brand Leader. They are missing a fantastic opportunity to lead the way in DSLR video technology. They have a pretty good series of DSLR and extensive knowledge of video and broadcast requirements, so why haven't they produced a product like the Canon C300 or Panasonic AF101. Oh, sorry, they have. The Sony NEX-FS100E. Sorry again, but it isn't exactly the piece of equipment every cameraman want to get his hands on - unlike the Canon C300.

So Sony have making products but can't really work out what product everyone really wants. One person who was (and is) rather good at working this out is Mark Zuckerberg who had the other outstanding number on the 2nd February. He is set to earn $28 billion when Facebook is publically offered and I have been debating what a person could actually do with that amount of money. My suggestion would be for him to buy Sony, rename it Sony Inc. and start producing the products that some people pay Apple type premiums for at the moment.

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