1 month and 3 days ago the geniuses (genii?) at Magic Lantern announced that they had discovered that the Canon 5D MKIII is capable recording RAW video footage to an internal compact flash card. Since then there has been a sense of excitement in the videography world not seen since the announcement of the original Blackmagic Cinema Camera.
Since then the magnitude of this discovery has been superseded by fresh discoveries that surpass it such as full 1920x1080 frame recording for a decent length of time, 14-bit recording and even that the EOS 50D that never even shot video and is 5 years old can actually shoot RAW. Bonkers.
So far I have not seen a comment from Canon saying a) "we knew it was possible" b) "we didn't want to do it to protect our high end products" or c) "私をファックします。" [apparently "f*** me!" in Japanese (if not Bing Translator is the culprit)].
This voyage of daily discovery has led to the revealing of another little diamond - the KomputerBay compact flash card line. Previously every video shooter used to proclaim that they would never use anything other than an established, branded card such as SanDisk or Lexar and suddenly everyone is using this brand I had never heard of a month ago.
It's not hard to see why they are going ballistic over the KomputerBay cards; here is a comparison of some of the CF cards for sale on Amazon.com and Amazon.co.uk tonight (30th May).
That is an eye watering difference of 360% more for the SanDisk and Lexar 128 Gb cards over the KomputerBay equivalent. But this demand for a brand that few had heard of is being hit by the rules of supply and demand. Here is the graph of the price of the 64Gb card on Amazon.com since January - spot the Magic Lantern effect?
How about in the UK?
That is a 182% price increase in 11 days!
So how is the similar size and speed Lexar card faring? Barely a ripple - seems like demand is unchanged, in fact it has got cheaper from 3rd party suppliers.
So who are KomputerBay? Well they are not as new as I thought as there are mentions of them selling cards on Amazon in June 2010. Their website Komputerbay.com places them 50 miles outside Atlanta, Georgia but although the site sells computer goods it does not include compact flash cards.
How they can sell them at such a price? I don't know but would like to. Reviews for the 64 Gb card are thin but of the 105 reviews of all sizes of KomputerBay CF cards on amazon.co.uk 77 give 5 stars. I think we need to get some feedback on these cards so please comment on your experiences here. If they really are as good as some say it could make RAW shooting a much cheaper game.
Credit: The charts here are created by The Camelizer an excellent way of tracking the prices of goods on Amazon. Go to www.camelcamelcamel.com to get the plug-in.