Blackmagic Design 4K Production Camera price shock

I went along to BVE 2014 at the Excel in London today and made a B-line (bee-line?) for the Blackmagic Design Stand to explain why I was a trifle miffed (British mid-level anger) about the non-arrival of my 4K Super 35 Production Cinema Camera, ten months after I ordered it.

And there it was. Not my camera of course, but a living, breathing, full production version sitting on a Manfrotto tripod aimed at a miniature fairground. I took in the scene and then my eye caught the most amazing figure in front of the camera; no, not a gorgeous model but the price of the camera.

Hang on. This was over £3,000 including the government's 20% cut just a week ago, and it's now £19 cheaper than a brand new Canon 5D MKIII body! So what has happened, or to my suspicious mind, what is missing? 

Well the first thing that's missing is compressed RAW recording which is promised to arrive later (as it did in the 2.5K) and Avid DNxHD which won't because Avid still don't have a codec that works with 4K. And... well nothing else. DaVinci Resolve colour grading software is still included, the sensor hasn't been changed, there is still a 6G-SDI output and the picture looks great. In fact the industrious James Miller has already compared the quality of the BMPCC with the Canon EOS 1D C here and it really cuts the mustard as we say in Blighty.

I have felt that this camera was going to miss out on the impact it made at NAB and with the Digital Bolex (kind of) available and the Panasonic GH4 launching that may have been the case before Grant Petty dipped into the BM Design piggy bank and made Christmas come late for all of us, by making this camera the bargain of the decade.

I ordered mine on 26th April 2013 about 2 nano-seconds after it was announced and I am still 30th on the list of orders at CVP, but I am hopeful that I might get it before the UK sinks again or the US freezes over. I might even be able to film Great Britain in the sun. Now how to spend that £1000...

4K Ultra-hd to be broadcast in July 2014 - time to shoot.

For stock footage and stills of London go to London Photography and Video. 

There has been quite a split amongst video, tv and film makers about the relative merits of 4K (now known as ultra-hd) television and whether it should be bypassed altogether in favour of 8K (whatever that will be called but super-ultra-hd sounds quite good in a Japanese accent).

Now it looks like 4K is going to get it's 15 minutes of fame although it may only last 2 years - I love a good cliché mixed with a tautology - as it appears Japan's Ministry of Internal Affairs and Communications has decided to launch its 4K broadcast in July 2014, two years ahead of predicted schedules, and 8K tv in 2016. The advanced 4K launch date could be to encourage the purchasing of (already available in Japan) ultra-hd televisions but more likely because the department's minister is a massive soccer fan and the 2014 World Cup final will be hosted by Rio de Janeiro that month.

What is more certain is that the demand for 4K footage will start to ramp up and so will the amount of cameras available to shoot it. Hopefully this will also lower the price since acquisition of 4K at the moment is quite high mainly because of the outboard recording unit. 

You can bare-bones it and shoot on the Canon DSLR EOS 1D C, which if you could buy for £6000 instead of nearer £9K would be snapped up faster than a sprat in a salmon farm. One of the reasons Canon have given for the high price of the 1D C is that there are only going to produce them in small numbers; I can see the price dropping as Canon decide to produce them in higher numbers when initial sales to early adopters tail off. CVP in London have already shown a £1340 drop in the initial price.

CVP selling the Canon EOS 1D C

My dream machine though is the Blackmagic Design Cinema Camera MKII with a larger sensor (so wide angles are possible) that can shoot 2.5K in RAW and 4K in GoPro's Cineform codec. Even if the price doubled for such a beast I doubt Blackmagic Design would have much trouble selling them.

Blackmagic Design Cinema Camera with important new logos!

But for now many people are going to shoot 4K on a GoPro at 12 frames per second and run the footage through Twixtor to produce full speed 4K footage. If you can handle the semi-fisheye look the quality is quite good. There is a big gap in the market just waiting to be filled and I think that Sony have the basics with the superb NEX-FS700 - just need a less pricey way of recording its 4K output.

Sony NEX-FS700

Certainly the Japan Government's announcement will accelerate the need for 4K footage and hopefully we will get the kit to shoot it at a price we can justify.