Blackmagic Design 4K Production Camera price shock

I went along to BVE 2014 at the Excel in London today and made a B-line (bee-line?) for the Blackmagic Design Stand to explain why I was a trifle miffed (British mid-level anger) about the non-arrival of my 4K Super 35 Production Cinema Camera, ten months after I ordered it.

And there it was. Not my camera of course, but a living, breathing, full production version sitting on a Manfrotto tripod aimed at a miniature fairground. I took in the scene and then my eye caught the most amazing figure in front of the camera; no, not a gorgeous model but the price of the camera.

Hang on. This was over £3,000 including the government's 20% cut just a week ago, and it's now £19 cheaper than a brand new Canon 5D MKIII body! So what has happened, or to my suspicious mind, what is missing? 

Well the first thing that's missing is compressed RAW recording which is promised to arrive later (as it did in the 2.5K) and Avid DNxHD which won't because Avid still don't have a codec that works with 4K. And... well nothing else. DaVinci Resolve colour grading software is still included, the sensor hasn't been changed, there is still a 6G-SDI output and the picture looks great. In fact the industrious James Miller has already compared the quality of the BMPCC with the Canon EOS 1D C here and it really cuts the mustard as we say in Blighty.

I have felt that this camera was going to miss out on the impact it made at NAB and with the Digital Bolex (kind of) available and the Panasonic GH4 launching that may have been the case before Grant Petty dipped into the BM Design piggy bank and made Christmas come late for all of us, by making this camera the bargain of the decade.

I ordered mine on 26th April 2013 about 2 nano-seconds after it was announced and I am still 30th on the list of orders at CVP, but I am hopeful that I might get it before the UK sinks again or the US freezes over. I might even be able to film Great Britain in the sun. Now how to spend that £1000...

Blackmagic Design 4K Production Camera to break all records - for delays?

Back in May 2013 I wrote a blog about the mythical Blackmagic Design 4K Production camera and how I was expecting a long delay for its delivery. At the time of writing the Blackmagic Design website was showing this:



So let's allow a month or maybe two and then at least I should get my hands on a demo model. Nope. The "expected" date on my supplier's website keeps adding a month.

Blackmagic announce a plethora of new equipment throughout 2013 and on August 2nd Grant Petty posted:

The Blackmagic Production Camera 4K is not yet shipping as we need some more time. Our first batch of sensors was delivered only this week, so we have not been able to complete the software for the camera. We expect to start shipping in about 3 to 4 weeks once the final software work and testing is completed.

Followed by this on September 4th:

It's taking a bit longer than we expected to do this and we think its going to take about 3 to 4 weeks more to get those changes done and to get the QA process completed before we can start shipping.

Then on December 18th the boss posted some personally hand shot material and said:

As I have mentioned previously we have been working hard on redesigning part of the camera due to differences in the production sensors to what we experienced in the early camera builds, however that work is completed now and we are in final testing. 

The Blackmagic forum announcement for the camera has now had almost 26,000 views and 219 replies, which are becoming increasingly frustrated. But at least in January some DoPs managed to get their hand on beta versions for testing.

So you would expect me to be fuming about putting down a deposit on a camera and waiting more than 8 months to receive it. Well, I am several levels below fuming because it is about expectation management, and I expected this.

I have experience of trying to get a new product to market and despite best planning rarely does anything go to plan, particularly when dealing with micro-technology. The lessons learnt from the original cinema camera really didn't apply to the 4K, it was a clean sheet of paper with lots of new ideas written on it, which then got smudged.

There still is, 10 months on from its announcement, nothing on the market that matches the camera's specs and price and I am pretty certain that not many will have asked for their deposits back and lost their place in the queue. I am still excited by the prospect of the camera and can't wait to get my hands on one. 

The biggest worry is that the guy who updates the BM website knows something we don't as it shows that the camera will ship in Q4.

Let's hope he is just as clueless as the rest of us and hasn't updated it recently.

One day my 4K BM Production camera will come - please

There is a bit of a lull in the world of 4K it seems. Sony has established a bit of an unexpected niche in the high end with their F-55; Arri is getting a big boost from its Alexa being used to great affect on Game of Thrones and Canon's much admired C300 has a 4K big brother in the C500. I haven't used any of them, partly because I don't want to spend the price of a convertible Mini on a camera, but mainly because I don't have a crew of 6 six to carry all the peripheral kit that these cameras require.

Of all the specs of all the cameras in all the world this is the one of most interest to me at the moment:

I put my name down for one of these mythical creatures the day after it was announced with CVP in London who don't exactly want to get my hopes up for an early delivery with these words on their website: 

At the moment we're not sure when it is scheduled to ship or will actually ship but based on our experience with the existing 2.5K model we expect long delays.

Our pricing is tentative, so may be adjusted upwards / downwards if the camera price is varied between order placement and shipping date.

Hopefully the price will come down because with exchange rates at the moment the UK price should be £2566 not the £3210 CVP are pricing it at - the difference would pay for quite a few SSD drives I'm going to need.

But the big question has to be the shipping date - what does it mean? The first one, the first 1000, a couple to a shop in downtown Melbourne? Black Magic is one of the most innovative companies in  the camera world but it still relies on component suppliers, one of whom screwed up with the sensors of the first Cinema Camera and rather too many people are still waiting for their cameras who ordered it in the early days.

I have faith though - mainly because I believe Grant Perry would physically drive the white van to deliver the camera because he comes from a post production background, and we post productioners do anything to deliver on time. I mainly shoot stock and I shoot a lot in London and I can't wait to suck the colour out of London and put it onto the screen, even if I will only see a quarter of the picture initially.

I have been promised that within a month I will get my hands on a pre-production model and run a couple of tests. It will probably be raining. This is London after all. At least the lull will be filled.